Marquee Brands, the global brand accelerator and owner of Sur La Table, the trusted culinary authority, is proud to announce the opening of the renowned culinary destination’s first Dubai location, in partnership with Apparel Group, the leading global fashion and lifestyle retail operator. This announcement comes as part of a larger international expansion for the trusted culinary authority.
The Dubai location opened its doors on July 11 in Dubai Hills Mall. Sur La Table will offer high-quality kitchen products, and a premium in-store experience, contributing to the mall’s continuing elevation of offerings. This addition reflects the growing demand for one-of-a-kind shopping experiences, as the new store will provide an inviting space for culinary enthusiasts of all levels to explore the world of cooking, from hands on product demos, to top-of-the-line kitchen gear. Sur La Table inspires chefs of all levels to make more and gather often.
The store will feature a wide range of categories including cookware, bakeware, gadgets/utensils, tabletop, cutlery, flatware, serveware, prep, storage/organization, drinkware, kitchen electronics, barware and coffee and tea accessories.
This flagship store marks a significant milestone for the brand and serves as the kickoff to an ongoing international expansion rolling out through 2025 and into 2026. Following the Dubai opening, Sur La Table shop-in-shops will expand into additional @Home stores in South Africa, featuring Sur La Table kitchen and tabletop products. Also debuting this year is the Sur La Table UK Amazon brand page, offering a curated assortment of tabletop, cookware, and kitchen electronics.
Throughout 2025, Sur La Table will continue its signature immersive international education program, Culinary Journeys. Culinary trips are scheduled to Bordeaux, Provence, and Puglia in 2025, with 2026 itineraries for France and Italy to be announced soon. In partnership with Academic Travel Abroad Inc., Sur La Table remains committed to providing authentic, immersive experiences for culinary enthusiasts worldwide.
“This partnership with Apparel Group marks an exciting chapter in Sur La Table’s global expansion,” said Heath Golden, CEO of Marquee Brands. “By combining Sur La Table’s culinary expertise and innovative retail model with Apparel Group’s deep understanding of GCC and Indian consumers, we’re creating exceptional shopping experiences for customers throughout the region.”
Neeraj Teckchandani, the CEO of Apparel Group, shared his enthusiasm about the launch, stating, “Launching Sur La Table in Dubai reflects our vision to bring world-class lifestyle brands closer to our customers. As demand grows for unique, experience-led retail, we are proud to shape the future of this sector across the region in partnership with Marquee Brands.”
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